Demographic Research and Sales Service Management Test Kit (Publication Date: 2024/02)

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Introducing the ultimate solution for your sales knowledge, the Demographic Research in Sales Knowledge Base!

Description

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Discover Insights, Make Informed Decisions, and Stay Ahead of the Curve:

  • What changes are happening in sales in your industry, and what are the demographic characteristics of consumers whose purchase patterns are changing the most?
  • What is the most sales effective and efficient marketing tactic for a given demographic segment?
  • Key Features:

    • Comprehensive set of 1544 prioritized Demographic Research requirements.
    • Extensive coverage of 854 Demographic Research topic scopes.
    • In-depth analysis of 854 Demographic Research step-by-step solutions, benefits, BHAGs.
    • Detailed examination of 854 Demographic Research case studies and use cases.

    • Digital download upon purchase.
    • Enjoy lifetime document updates included with your purchase.
    • Benefit from a fully editable and customizable Excel format.
    • Trusted and utilized by over 10,000 organizations.

    • Covering: Valuable Feedback, Insolvency Risk, Advertising Revenue, Payment Innovations, Service Design, Data Streaming, Needs And Wants, Value Delivery, Research Activities, Productivity Drivers, IT Operations Management, Ethics and Integrity, Payroll Compliance, Executive Search Services, Compliance Center, Channel Performance, Finding Opportunities, Digital Sales Platforms, Process Efficiency, Revenue Remained, AI in Market Research, Temperature Analysis, Profitability Ratios, Decision Making Ability, Lean Startup Methodology, Sales Strategies, Cost Per Lead, Design For User Experience, Gross Margin, Communication Effectiveness, Proven track record, Earnings Quality, Management Systems, Divestitures, Campaign Attribution, AI Products, Resource Forecasting, Production Hubs, Component Recognition, Sales Approach, Customer Needs Analysis, Customer Insights, Order Visibility, Advertising Tactics, Systems Review, Performance Attainment, Lead Scoring, After Sales Service, Profitability Assessment, ITSM, Dealer Support, Smart Windows, Product Lifecycle Management, HR Development, AI in E-commerce, Competency Models, Personalized marketing, New Product Development, Expenses Reduction, Revenue Retention, Incentive Compensation Plan, Real-Time Inventory, Strategy Deployment, Status Meetings, Future Success, Automated Workflows, Invested Capital, Service Centers, Social Media, Expansion Rate, Design Optimization, Outbound Logistics, Networking In Sales, Compensation Packages, Customer Contact Centers, contract sales, Relevant Content, AI in Sales, Solutions Pricing, Communication Style, Coaching Insights, Team Effectiveness, Waste Tracking, Eliminating Silos, Development Team, Revenue Forecast, Identifying Goal, Behavioral Patterns, Customers Choosing, Emotional Intelligence, Digital Orders, Business Process Redesign, Trade Promotions, Competency Management System, IT Risk Management, Share Of Voice, Financial forecasting, Information Technology, Promotion Strategies, Performance Measurement Tools, Demand Planning, Real Time Tracking, Online Advertising, business expansion, Vendor Responsiveness, Billing Accuracy, Market Volatility, Economic Factors, Forecast Accuracy, Point Of Sale Solutions, Continuous Auditing, Inbound Calls, Data Analysis, Empowered Teams, Media Mix, Data Entry Data Processing, AI Rules, Achievable Goals, Trade Sanctions, Direct Shipping, Trust Building, Sales Pipeline, Context Awareness, Virtual Events, Monitoring Parameters, Sales Force, Industry Connections, Technology Adoption Life Cycle, Custom Quotes, Production Efficiency, App Store Restrictions, Coaching Teams, Cost-Plus Pricing, Boost Innovation, Third-Party Tools, Sales Process, Continuous Improvement, Asset Allocation, Productivity Boost, Enterprise Discounts, Customer Success Management, Merchandising Categories, Regulatory Updates, Sales CRM, PPM Process, Distributor Performance, Empathy In Sales, Leverage Change, Effective Management Structures, Service Interruptions, Creative Advertising, Competitor sales analysis, Workflow Management, Group Communication, Organizational Efficiency, Employee Attendance, Production Scheduling, Social Media Mentions, Product Viability, Partner Marketing, Compensation Strategy, Executive Leadership, Bad Debt, CRM Strategies, Service Parts Management, Being Agile, Responsive Solutions, Cultivating Engagement, Sales Cycle, Business Rules Rule Management, Financial Forecast, Process Alignment With Strategy, Supply Chain Flexibility, Influencer Contracts, Recruitment Agency, Employee Value Proposition, Vendor Onboarding, Reach Consumers, Online Sales, Team Engagement, Objection Handling, Software Company, Process Standardization Tools, Customer Outreach, Storytelling, ERP Management Time, Market Share, Historical Data, Brand Building, Spend Efficiency, Inventory Optimization, Digital Engagement, Social Selling, Word Choice, CMDB Configuration, Data generation, Store Inventory, Service User Experience, Deadline Management, Brand Engagement Metrics, Launch Readiness, Data Driven Sales, Market Consistency, Consistency in Application, ERP Requirements Gathering, Sales strategy, Spend Forecasting, Rapid Growth, Data Visualization Techniques, Data Recovery, Paid Advertising, Distribution Costs, Rebranding Efforts, Risk Prediction, Master Plan, Capacity Constraints, Usage-based, Vendor Relationship Management, Team Innovation, Marketing Expenses, Cybersecurity Measures, Sales Targets, Customer Targeting, Price Comparison, Automation Opportunities, Accounts Receivable Turnover, Privileged Access Management, Life Science Commercial Analytics, Continued Focus, Competitor service pricing, Sales Performance, Customer Management, Invoice Processing, Customer Service KPIs, Product Safety, Product Endorsements, Scope Changes, Supplier Negotiation, Insurance software, Vendor Alignment, Procurement Process, Weather Forecasting, Relationship Nurturing, Underwriting Process, Expense Management Application, Virtual Sales Incentives, The Bookin, Demand Forecasting, Maximizing Opportunities, Pricing Reviews, Reach Out, Warranty Management, Compensation Strategies, Product Revenues, Product Sales, Supplier Performance, COSO, Parts Repair, customer journey stages, Retail Partnerships, Workforce Efficiency, Effective Goal Setting, E-commerce Sales, Align Organization, Client Loyalty, Business Process Design, Lead Cultivation, Driving Success, Influence Techniques, In-Memory Database, Insurance Industry, Sales Reporting, Strategic Management, After Sales Support, Segment Specific Marketing, Performance Monitoring, Total Productive Maintenance, Improved Productivity, Promotional Offers, Sales Effectiveness, Pipeline Management, Pull Between, Support Activities, Demographic Research, New Customer Acquisition, Leverage Ratio Calc, Value Based Selling, Commerce Activities, Sales Collaboration, ERP Consulting, Commerce Growth, Retail Displays, data warehouses, Sales Force Effectiveness, User Activity Analysis, Customer Journey Mapping, Job Requirements, Risk Management, Structured Products, Telemarketing, Customer engagement initiatives, Sales Automation, Performance Reviews, Tech Entrepreneurship, Recommender Systems, Construction Phase, Strategic Execution Plan, Sales Copywriting, Effective Teamwork, Efficiency Gains, Email Automation, Brand Loyalty, Efficiency Boost, Financial Advice, Data ethics compliance, Decision Support Tools, Value Stream Mapping, Order Allocation, Competitor profit analysis, Customer Success, Customer Concentration, Productivity Monitoring, Process Flow Diagram, Coaching Skills, Transparency In Supply Chain, Product Returns, Cost Per Click, Fees Structure, VOI sales, Sales Empathy, Budget Planning, Predatory Practices, Risk Assessment, Data Integrations, Service Evaluation, Average Order, Resume Summary, Cost of Labor, Sales Promotions, Cost Reduction, Call Routing, Content Effectiveness, Product Mix Revenue, Dashboard Design, Product Profitability, Media Platforms, Fast Shipping, Supply Chain Agility, Mobile CRM, Email Integration, Sales Techniques, Sales Pitch, Cost of Materials, Asset Forecasting, Growth Officer, Ethical Data Collection, Consumer Protection, ISO 22361, AI Applications, Change Planning, Prescriptive Analytics, Inventory Automation, Engagement Rate, Sales Projections, Supply Chain Segmentation, Customer Engagement, Efficient Forecasting, Enabling Success, Leadership Effectiveness, Funds Transfer Pricing, Email Marketing Campaigns High Deliverability, Revenue Forecasting, Localization Strategy, Efficient Resource Management, Organic Revenue, Product Distribution, Price Communication, Agile Sales and Operations Planning, Orders Perspective, Promotional Impact, Automation Insights, Subscription Revenue, Email Marketing Analysis, Remote Selling, Brand Strength, Algorithmic trading, IT Program Management, Demand Variability, Professional Relationship Management, Buyer Journey, Team Performance Tracking, Process Monitoring Performance Metrics, Multi Channel Approach, In-Store Marketing, Data Mining, SAP GTS, Fulfillment Services, Human Centered Design, Sales Pitches, Content Reach, Control System Engineering, Sales Data, Visioning Process, Sales Tactics, Brand Visibility, Cycle Time Reduction, Robotic Process Automation, Market Teams, Optimize Effort, Operational Excellence Strategy, Chat Support, Market Share Percentage, Staff Development, Sales Automation Tools, Persuasive Communication, Cloud Contact Center, Product Mix Marketing, Manufacturing Processes, Service Technicians, Competitor profiling, Variables Map, Negotiating Skills, Lead Generation, Machine Learning, Virtual Customer Support, real estate sales, New Markets, Expense Reports, Performance Recognition, Sales Volume, Cloud Based Software, Effective Branding, Lean Management, Six Sigma, Continuous improvement Introduction, Being Named, Logic Modeling, Sales Channel Management, Backend Development, Distributed Resources, Vendor Partnerships, Effective Team Negotiation, Contract Compliance Monitoring, Storytelling In Sales, Balanced Scorecard, Judgmental Forecasting, Contract Formation, Supply Chain Analytics, Performance Analysis, Process Automation, Deal Days, Service Forums, Proactive Adjustments, Product Improvement Cycle, Data Breaches, Server Revenue, Pull Production, Production Monitoring, Job Advertising, Video Conferencing, Platform Upgrades, Insurance Revenue, Inventory Actions, Intelligence Use, Solution Features, Long-Term Relationships, Stimulate Change, Management Team, Customer Self-service, Efficient Staffing, Performance Goals, Returns Management, Product Adoption, Sustainable Products, Performance Leads, Sales Per Employee, Print Management, Business Forecasting, Commerce Capabilities, Financial Projections, Wellness Sales, Social Media Analysis, Project Resources, Process Steps, At Me, Diagnostic Tools, Volatility Forecast, Purchase Requisitions, Network Performance, Productivity Gains, Profit Incentives, Sales Performance Management, Custom crafting, Unique Goals, It Needs, Lead Generation Tools, Service Adaptability, Focusing Resources, Launch Strategy, Project Profitability, Discounts And Promotions, Marketing Effectiveness, Establishing Rapport, Price Negotiation, Real Estate, Market Surveillance, Forecasting Models, Robo Investment Management, Pricing Levels, Resources Supplier, overall profitability, Assessment Tools, Growth and Innovation, Sustainable Logistics, Clock Distribution, Targeted Opportunities, Sales Alignment, Lean Sales, Order Entry, Technology Strategies, Profit Margins, Financial Models, Long Term Goals, Web development, Sales Promotion, Team Onboarding, Customer Complaint Handling, Customer complaints management, Collections Workflow, Productivity Techniques, Sales Analysis, Market Entry Strategy, Sales Scripts, Order Fulfillment, Data Warehousing, Sales Process Optimization, Ethical Commerce, Dynamic Teams, Price Differentiation, Map Creation, B2B Demand Generation, Competitor opportunities, Website Bounce Rate, Competitor acquisitions, Liquidity Management, Data Driven Decision Making, Surveillance Marketing, Value Investing, Fraud prevention, Importance Of Privacy, Supplier Evaluation, Remote Work, Team Objectives, Pricing Optimization, Brand Image, Streamlined Approach, End-user satisfaction, Tax Regulations, Production Planning, Equity Sales, Return On Assets, Average Price, Customer Lifetime Value, Leadership Alignment, Employment Agencies, ROI Measurement, Driving Alignment, Sales Growth, Online Shopping, Real-time Tracking, Core Competencies, Performance Objectives, Search Engine Ranking, Online Training, Sales Efficiency, Real Estate Valuation, Effective Communication Strategies, Supplier Quality, Renewal Rate, Cultural Alignment, Fraud Prevention Measures, Lean Marketing, Business Process Outsourcing, Governance Models, Promotional Strategies, Revenue Cycle Performance, Theory of Constraints, Binding Corporate Rules, Contract Analytics, Virtual Customer Service, Sustainability Measures, Sales Performance Evaluation, Virtual Customer Services, Mobile Solutions, Sales Trends, Subcontracting, Product Mix Sales, Cross Functional Communication, Task Automation, Control System Performance, Virtual Team Strategies, Data Governance, Sales Tracking, Collaborative document management, IT Systems, AI Powered Marketing, Building Rapport, AI Policy, Warranty Services, Call Analytics, Competitive Salaries, Organizational Renewal, Social Awareness, Revenue Model, Cross Docking, Sales Increased, Compelling Offers, Affinity Mapping, Sales Run, New Product Launch, segment revenues, marketing revenue, Vendor Partner Ecosystem, Training Programs, Sales Team Performance, Business Acumen, Performance Quotas, Mobile Payments, Curbside Pickup, Supplier Negotiations, Digital Channels, customer effort level, Continuity Risk, Sales Incentives, Year Revenue, IT Staffing, Deliver Personalized, Content creation, Retail Sales, Professional Services Automation, Improved Financial, Digital Sales Strategies, Policy pricing, Promotional Campaigns, Sales Goals, Attention To Detail, Competency Model, Enhanced Automation, Team Success, Target Operating Model, Statistical Analysis Software, Sales Psychology, Intelligence Driven, Sales Conversion, Purchase Analysis, Sales Funnel, Customer Demand, Network Specific Content, Sustainable Marketing, Predictive Sales, Predictive Analytics, Digital Transformation in Organizations, Cash Receipts, Pinch Point, Manufacturing Best Practices, Sales analytics, Decision Support Systems, Group Revenue, Threshold Alerts, Merchandise Sales, Profit Per Employee, Agent Feedback, Purchase Tracking, Organic Reach, Incremental Delivery, Investment Pitch, Privacy Regulations, Personal Selling, Compensation and Benefits, Tax Calculations, Financial Engineering, Employee Motivation, Sales Objections, Business Valuation, Price Benchmarking, Software Applications, Adapting To New Technologies, Sales Metrics, Extract Class, Property Appraisal, Process Quality, Cybersecurity Awareness, Billing and Collections, Customer Experience Marketing, Net Present Value, Customer Centric Product Design, Delivery Timelines, Information Flow, In App Purchases, Targeted Customers, Skill Development, Incentives And Rewards, Spend Reporting, Task Delegation, Analysis & Reflection, Days Sales Outstanding, Advertising Effectiveness, Relationship Marketing, Market Positioning, Team Goals, Market Validation, Demand Generation, Competitor marketing campaigns, Internal Control Components, Touch It, AI Technologies, In-Store Displays, Marketing And Sales, Adaptable Leadership, Customized Products, Emotional Selling, Adaptive Selling, sales revenue, Expense Monitoring, Market Partnership, Artificial Intelligence in Sales, ROI Optimization, Tailored Marketing, Change Adoption, Spend Management, Lead Funnel, Sage 300, Product Revenue, Sales Organization, Churn Rate, Leadership Skills, Marketing Strategy, Sale Closures, Execution Efforts, Unrealistic Expectations, Supplier Collaboration, Quarter Margin, Product Mix Distribution, Customer Trust, Experiential Marketing, Inventory Management, Skill training, Relationship Selling, Sales Orders, New Development, Risk assessment standards, Invoice Approval Process, Communication In Crisis, Full Due Diligence, Sales Training, System Integration, Service Redesign, Customer Conversations, Execution Planning, Professional Image, Brand Consistency, Level Manager, Customer Support Strategy, Order Picking, AI Development, Intellectual Property Protection, Initiatives Going, Sales Channels, Paid Social Media Strategy, Holding Companies, Budget Forecasting, Subscription Based Services, Average Transaction, Competitor Strategy, Comparable Sales, Profit Projections, Development Costs, ERP Project Team, Recovery of Investment, AI in Augmented Reality, System Dynamics, Accounts Receivable, Sales Channel Strategy, Virtual Assistants, Image Processing, Incentive Plans, In Stock Levels, Forward And Reverse, Customer Retention, Sales Pricing, Order Processing Time, Customer Discussions, ESG, Consumer Insights, Lead Time Reduction, Repeat Business, Effective Follow Up, ROI Tracking, Remote Customer Service, Software Selection, Personal Branding, Cognitive Biases, Flash Sales, Persuasive Voice, Sales Enablement, Sales Discounts, Sales Team, Response Rate, Customer Segmentation in Sales, Performance Coaching, Data Analytics Business Insights, Billing Solutions, CRM Solutions, Customer Satisfaction, One On One Meetings, Productivity Apps, Smart Retail, Productivity Levels, Management Consulting, Larger Customers, Production Capacity, Sustaining Improvement, Purchasing Habits, Financial Targets, Sales Management, Product Value, Quality Monitoring, Master Data Management, Legal Chain, Sales Forecasting, Personal Relationship, Believe Having, Functional Areas, Scalable Power, Manager Selection, Coaching Conversations, Coordinating Goals, Precise Engagement, Growth Segments, Online Banking, Social Impact, Motivation Culture, Thought Leadership, Sales Forecast, Customer Segmentation, Competitor pricing strategy, Current Release, Event Follow Up, Team Processes, Executive Compensation, Supply Chain Collaboration, Sales Cycles, Incremental Learning, Retail Execution, iDempiere, Quantifiable Metrics

    Demographic Research Assessment Service Management Test Kit – Utilization, Solutions, Advantages, BHAG (Big Hairy Audacious Goal):


    Demographic Research

    Demographic research involves analyzing sales trends and characteristics of consumers to understand changes in purchasing behavior within a particular industry.

    1) Conduct thorough market research to identify changing sales trends and consumer demographics.
    2) Use data to tailor marketing strategies and sales tactics towards specific consumer groups.
    3) Leverage social media analytics to gain insights on consumer preferences and behavior.
    4) Collaborate with influencers or brand ambassadors who have a strong following among key demographics.
    5) Offer personalized customer experiences and targeted promotions based on demographic characteristics.
    6) Utilize online surveys or focus groups to gather direct feedback from key demographic groups.
    7) Train sales teams on cultural competency and how to effectively communicate with diverse demographics.
    8) Adjust product offerings to cater to the changing needs and preferences of different demographic segments.
    9) Use diversity and inclusion efforts in sales and marketing to appeal to a wider range of consumers.
    10) Continually monitor and adapt sales strategies to stay current with changing demographics and consumer behaviors.

    CONTROL QUESTION: What changes are happening in sales in the industry, and what are the demographic characteristics of consumers whose purchase patterns are changing the most?

    Big Hairy Audacious Goal (BHAG) for 10 years from now:

    By 2031, our goal for Demographic Research is to become the leading authority on understanding the changes happening in sales across multiple industries and the shifting demographics of consumers driving these changes. Our research will be highly sought after by companies, governments, and organizations looking to stay ahead of the curve and effectively target their products and services to evolving consumer trends.

    At this point, we envision having a global team of highly skilled researchers, utilizing cutting-edge technology and data analysis methods to identify and forecast emerging sales patterns and demographic trends. Our research will cover a wide range of industries including e-commerce, retail, healthcare, housing, and technology, among others.

    One of our key focuses will be on the impact of technology and digitalization on consumer behavior and purchasing habits. With the rapid advancement of technology and its integration into every aspect of our lives, understanding its effects on sales and consumer demographics will be crucial for businesses to thrive in the future.

    Additionally, we will closely analyze the changing demographics of consumers, including age, gender, ethnicity, income, and lifestyle factors. Our research will go beyond just surface-level data and delve deeper into the underlying reasons behind these changes, providing valuable insights into the motivations and preferences of different consumer groups.

    By 2031, we envision being the go-to source for businesses and organizations seeking to adapt and succeed in an ever-changing market. Our research will not only inform current strategies but also aid in predicting future sales and demographic trends. We aim to be at the forefront of shaping and guiding the future of the sales industry through our comprehensive and innovative research methods.

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    Demographic Research Case Study/Use Case example – How to use:

    Client Situation:
    Demographic Research is a leading consulting firm that specializes in providing market insights and data analysis to businesses across various industries. The company works with clients to understand their target audience and how to effectively reach them through marketing, sales, and product development strategies. Recently, Demographic Research has been approached by a major retail organization, Retail Co., which has seen a decline in sales over the last few years. The company is concerned about the changing purchasing patterns of consumers and aims to identify the demographic characteristics of those driving this change. Therefore, Demographic Research has been tasked with conducting a comprehensive study to understand the current trends in consumer behavior and provide recommendations for Retail Co. to adapt its strategies accordingly.

    Consulting Methodology:
    Demographic Research adopts a three-phase consulting methodology to conduct the study:

    1. Data Collection: The first phase of the study involves collecting data from various sources, such as government databases, market research reports, and customer surveys. Demographic Research conducts both primary and secondary research to ensure a comprehensive understanding of the market.

    2. Data Analysis: After collecting the data, Demographic Research uses advanced statistical techniques to analyze the data and identify patterns, trends, and correlations. This helps in gaining insights into the demographic characteristics of consumers whose purchase patterns are changing the most.

    3. Recommendations: In the final phase, Demographic Research provides actionable recommendations to Retail Co. based on the findings of the data analysis. These recommendations include changes in marketing strategies, product offerings, and customer targeting to improve sales and stay ahead of competitors.

    Deliverables:
    The following deliverables will be provided to Retail Co. by Demographic Research:

    1. A detailed report outlining the current trends in consumer behavior and the key demographic characteristics driving these changes.

    2. An executive summary highlighting the key findings and recommendations.

    3. A presentation outlining the key findings and recommendations in a visually appealing manner, accompanied by relevant data visualization.

    Implementation Challenges:
    Some of the potential challenges that Demographic Research may face during the implementation of the study are:

    1. Limited data availability: Due to the sensitivity of certain demographic data, some information may not be readily available or may be limited. In such cases, alternative data sources will be utilized to paint a complete picture.

    2. Data bias: As with any research, data bias can affect the accuracy of the findings. Demographic Research will take necessary measures to minimize bias, such as using a diverse sample population and utilizing multiple data sources.

    3. Changing market dynamics: The study will focus on the current trends in consumer behavior. However, due to the dynamic nature of the market, these trends may change in the future. Retail Co. will need to continuously monitor the market and adapt its strategies accordingly to stay ahead of competitors.

    Key Performance Indicators (KPIs):
    The success of the study will be measured by the following KPIs:

    1. Increase in sales: The primary goal of the study is to help Retail Co. improve its sales. Therefore, an increase in sales after implementing the recommendations will indicate the success of the study.

    2. Customer satisfaction: Demographic Research will conduct a customer satisfaction survey after the implementation of the recommendations to measure the impact on customer satisfaction.

    3. Brand awareness: The effectiveness of the marketing strategies recommended by Demographic Research will be measured by the increase in brand awareness among the target demographic.

    Management Considerations:
    Apart from the above-mentioned deliverables and KPIs, there are a few other management considerations that must be taken into account by both Demographic Research and Retail Co. These include:

    1. Clear communication: It is essential for both parties to have open and effective communication throughout the process to ensure the smooth implementation of the recommendations.

    2. Timely implementation: To see the desired results, it is crucial for Retail Co. to act promptly and implement the recommendations in a timely manner.

    3. Continuous monitoring: As mentioned earlier, the market dynamics are constantly changing. Hence, Retail Co. must monitor the implementation and continuously adapt its strategies to stay ahead of competitors.

    Citations:
    1. Consumer Behavior and Demographics. Nielsen, 24 Jan. 2018, www.nielsen.com/us/en/insights/article/2018/consumer-behavior-and-demographics/.

    2. Lee, Sara. How to Understand Changing Consumer Behavior. Forbes, Forbes Magazine, 10 May 2019, www.forbes.com/sites/saralee1/2019/05/10/how-to-understand-changing-consumer-behavior/?sh=4f9dceb11d5c.

    3. Smith, Aaron, et al. Demographic changes and trends in consumer buying behaviors. US Chamber of Commerce Foundation, 25 June 2015, www.uschamberfoundation.org/reports/demographic-changes-and-trends-consumer-buying-behaviors.

    4. The 2020 Deloitte Global Marketing Trends. Deloitte, 2020, www2.deloitte.com/us/en/insights/industry/retail-distribution/global-marketing-trends.html.

    Market Research Reports:

    1. Global Consumer Trends 2020. Euromonitor International, Jan. 2020.

    2. U.S. Census Bureau QuickFacts: United States. U.S. Census Bureau, 1 July 2021, www.census.gov/quickfacts/fact/table/US/PST045219.

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