What is involved in Strategic Communications
Find out what the related areas are that Strategic Communications connects with, associates with, correlates with or affects, and which require thought, deliberation, analysis, review and discussion. This unique checklist stands out in a sense that it is not per-se designed to give answers, but to engage the reader and lay out a Strategic Communications thinking-frame.
How far is your company on its Strategic Communications journey?
Take this short survey to gauge your organization’s progress toward Strategic Communications leadership. Learn your strongest and weakest areas, and what you can do now to create a strategy that delivers results.
To address the criteria in this checklist for your organization, extensive selected resources are provided for sources of further research and information.
Start the Checklist
Below you will find a quick checklist designed to help you think about which Strategic Communications related domains to cover and 192 essential critical questions to check off in that domain.
The following domains are covered:
Strategic Communications, Strategic communication, Brand management, Business process, Business unit, Commerce, Communication, Concept, Data management, Global network, Government, Impression management, Logistics, Media intelligence, Media manipulation, Military, Military unit, Political warfare, Project management, Propaganda, Public relations, Reputation management, Strategy, Telecommunication:
Strategic Communications Critical Criteria:
Focus on Strategic Communications issues and devise Strategic Communications key steps.
– Consider your own Strategic Communications project. what types of organizational problems do you think might be causing or affecting your problem, based on the work done so far?
– Strategic communications focuses on strategy not tactics. in imc, you learn to ask how specifically does your company or business communicate effectively with the audiences?
– Is maximizing Strategic Communications protection the same as minimizing Strategic Communications loss?
– Who needs to know about Strategic Communications ?
Strategic communication Critical Criteria:
Consolidate Strategic communication strategies and observe effective Strategic communication.
– How can you negotiate Strategic Communications successfully with a stubborn boss, an irate client, or a deceitful coworker?
– What sources do you use to gather information for a Strategic Communications study?
– What vendors make products that address the Strategic Communications needs?
Brand management Critical Criteria:
Scan Brand management strategies and achieve a single Brand management view and bringing data together.
– What are your current levels and trends in key measures or indicators of Strategic Communications product and process performance that are important to and directly serve your customers? how do these results compare with the performance of your competitors and other organizations with similar offerings?
– Does Strategic Communications systematically track and analyze outcomes for accountability and quality improvement?
– Are there recognized Strategic Communications problems?
Business process Critical Criteria:
Deliberate Business process visions and stake your claim.
– Do we identify maximum allowable downtime for critical business functions, acceptable levels of data loss and backlogged transactions, RTOs, RPOs, recovery of the critical path (i.e., business processes or systems that should receive the highest priority), and the costs associated with downtime? Are the approved thresholds appropriate?
– Have the segments, goals and performance objectives been translated into an actionable and realistic target business and information architecture expressed within business functions, business processes, and information requirements?
– Have senior executives clearly identified and explained concerns regarding Customer Service issues and other change drivers, and emphasized that major improvements are imperative?
– Are interruptions to business activities counteracted and critical business processes protected from the effects of major failures or disasters?
– Has business process Cybersecurity has been included in continuity of operations plans for areas such as customer data, billing, etc.?
– What are the disruptive Strategic Communications technologies that enable our organization to radically change our business processes?
– When conducting a business process reengineering study, what should we look for when trying to identify business processes to change?
– Who will be responsible for making the decisions to include or exclude requested changes once Strategic Communications is underway?
– What finance, procurement and Human Resources business processes should be included in the scope of a erp solution?
– Do the functional areas need business process integration (e.g., order entl. billing, or Customer Service)?
– If we process purchase orders; what is the desired business process around supporting purchase orders?
– If we accept wire transfers what is the desired business process around supporting wire transfers?
– To satisfy customers and stakeholders, which internal business process must we excel in?
– What are the relationships with other business processes and are these necessary?
– Will existing staff require re-training, for example, to learn new business processes?
– Do changes in business processes fall under the scope of Change Management?
– What would Eligible entity be asked to do to facilitate your normal business process?
– How does the solution handle core business processes?
– What/how are business processes defined?
Business unit Critical Criteria:
Disseminate Business unit goals and look at the big picture.
– How do we revise the risk appetite statement so that we can link it to risk culture, roll it out effectively to the business units and bring it to life for them. How do we make it meaningful in connecting it with what they do day-to-day?
– Who will be responsible for leading the various bcp teams (e.g., crisis/emergency, recovery, technology, communications, facilities, Human Resources, business units and processes, Customer Service)?
– Does the tool we use have the ability to integrate with Enterprise Active Directory Servers to determine users and build user, role, and business unit policies?
– Service-level requirement, how can the IT or business unit meet the internal marketing departments availability expectation based on the SaaS providers SLA?
– Think about the functions involved in your Strategic Communications project. what processes flow from these functions?
– When you put together your strategic plan, is that based on input from your customers, your business units that you service?
– No single business unit responsible for enterprise data?
– Why should we adopt a Strategic Communications framework?
Commerce Critical Criteria:
Boost Commerce projects and get answers.
– What are 3rd party licenses integrated with the current CRM, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?
– What are 3rd party licenses integrated, for example Email Marketing, Travel Planner, e-newsletter, search engine, surveys, reporting/trend analysis, e-Commerce, etc.?
– How do we ensure that implementations of Strategic Communications products are done in a way that ensures safety?
– How you manage your Shipment Tracking in eCommerce through the SAP Business One SAP B1?
– How does B2B eCommerce affect our selection of the right type of relationship?
– Is the security of electronic commerce services and their secure use ensured?
– What ERP software has B2B B2C eCommerce WebStore Integration?
– What erp systems are ecommerce companies using?
– How do we Lead with Strategic Communications in Mind?
– What threat is Strategic Communications addressing?
Communication Critical Criteria:
Investigate Communication planning and find answers.
– The communication objectives need to be tailored to each stakeholder group, depending on their level of influence, power, and support. Is the message intended to persuade, inform, educate, create participation, influence, change perceptions, influence behavior, engage, garner support, address concerns, or establish ambassadors to support the change?
– Identification of the particulars of the monitoring, evaluation, and control efforts that will be employed to appraise the effectiveness of all imc program elements used. what is to be tested?
– If voip is classified as a telecommunications service, should access charges for it be different from those paid by non-ip-enabled telecommunications service providers?
– How does each element of our Telecommunications (TC) and Data Communications affect the basic structure of Confidentiality, Integrity, and Availability (C.I.A.)?
– What people, activities, organizations and media can have the most effect on determining the target audiences receptivity to csm products?
– How does the integrated marketing communications (imc) plan approach differ from traditional approaches to promotion?
– Have joint communications and symbols of the alliance been prominently displayed in public locations?
– Are communications and control networks jointly or separately protected?
– What objectives are appropriate for our initial communications campaign?
– How do we Improve Strategic Communications service perception, and satisfaction?
– What is your type of distribution outlet/system?
– How do we go about Securing Strategic Communications?
– Other communication issues that you have?
– What is your competitive environment?
– What is the major role of promotion?
– What is in a communications plan?
– Voice communication encrypted?
– Is the execution a campaign?
– Is it national or regional?
Concept Critical Criteria:
Detail Concept management and describe the risks of Concept sustainability.
– Well-defined, appropriate concepts of the technology are in widespread use, the technology may have been in use for many years, a formal mathematical model is defined, etc.)?
– Understand the concepts of operating breakeven and financial breakeven. Why is it important to conduct breakeven analyses?
– Will a proof of concept support and create awareness of the power of the AWS cloud within the organization?
– What role does communication play in the success or failure of a Strategic Communications project?
– How much effort is required to roll this proof-of-concept out to production?
– How do we incorporate a service profit chain concept in our design?
– Which applications can I immediately move after a proof of concept?
– Is your organization considering or implementing the concept of DevOps?
– Do all accounting systems require using debits and credits?
– Is the incidence of fraud increasing or decreasing?
– Who sets the Strategic Communications standards?
– What is the value of the inventory on hand?
– When should the revenue be recognized?
– How Are Financial Statements Used?
– When Does Accounting Not Happen?
– What are the victim profiles?
Data management Critical Criteria:
Investigate Data management quality and customize techniques for implementing Data management controls.
– How to keep the information needed to operate and maintain a product aligned with the changing product over its life cycle?
– What would be needed in a data management plan to describe use of novel equipment?
– How can informed consent either protect against or allow for reuse of data?
– Is there any existing Strategic Communications governance structure?
– Do we have immediate access to up-to-date and relevant information?
– What are the effects software updates have on later data access?
– File availability is the assigned external file available?
– Have all basic functions of Strategic Communications been defined?
– Are the data included in an official system-wide report?
– How will you capture, create, and/or process the data?
– How will you create a de-identified copy of the data?
– How frequently do we need to access the data?
– What are the costs of poor Data Management?
– How long should data be maintained?
– How will you manage data security?
– Are there ethical considerations?
– Who will have access to the data?
– What is the information context?
– How are data accessed?
– Who is using PDM?
Global network Critical Criteria:
Consolidate Global network projects and inform on and uncover unspoken needs and breakthrough Global network results.
– Does Strategic Communications analysis show the relationships among important Strategic Communications factors?
– What are our needs in relation to Strategic Communications skills, labor, equipment, and markets?
– Do we have past Strategic Communications Successes?
Government Critical Criteria:
Understand Government governance and give examples utilizing a core of simple Government skills.
– A significant amount of data will be regularly received by the vendor (from nih, cms, and other government and non-government entities). is this data de-identified according to hipaa privacy standards as a matter of course?
– At a high level, the challenge with the Patriot Act can be viewed as location, location, location. Exactly where is your data physically, and therefore whose government policies will your data be subject to?
– Any changes in the status of the location due to the disaster from the local or federal government that should be considered?
– Have current policies from relevant government and nongovernment agencies relating to the proposed program been examined?
– Under what conditions are managers an absolute requirement in an agile environment? (e.g. Government applications?)
– Does the information generation, consumption and/or access conform to agency specific and government regulations?
– Are there any promotions being done in your local area by government or others that you can take advantage of?
– Exactly where is your data physically, and therefore whose government policies will your data be subject to?
– Have any stakeholders, other government sectors or agencies expressed an interest in sustaining the program?
– Does your government have adequate policies to protect confidential electronic data / communications?
– Does your organization share data with other entities (with customers, suppliers, companies, government, etc)?
– What steps has the federal government taken to mitigate the draconian effect of AKS on ACOs?
– What are the business goals Strategic Communications is aiming to achieve?
– What will drive Strategic Communications change?
Impression management Critical Criteria:
Substantiate Impression management planning and handle a jump-start course to Impression management.
– How much does Strategic Communications help?
Logistics Critical Criteria:
Merge Logistics visions and figure out ways to motivate other Logistics users.
– How do supply chain management systems coordinate planning, production, and logistics with suppliers?
– What are your most important goals for the strategic Strategic Communications objectives?
– Does Strategic Communications analysis isolate the fundamental causes of problems?
– What type of logistics are required?
Media intelligence Critical Criteria:
Use past Media intelligence engagements and plan concise Media intelligence education.
Media manipulation Critical Criteria:
Define Media manipulation tactics and create Media manipulation explanations for all managers.
– Are there Strategic Communications Models?
Military Critical Criteria:
Investigate Military failures and optimize Military leadership as a key to advancement.
– What are our best practices for minimizing Strategic Communications project risk, while demonstrating incremental value and quick wins throughout the Strategic Communications project lifecycle?
– Will Strategic Communications deliverables need to be tested and, if so, by whom?
– What is your foreign military service history?
– What is your military service record?
Military unit Critical Criteria:
Consider Military unit risks and perfect Military unit conflict management.
– Will Strategic Communications have an impact on current business continuity, disaster recovery processes and/or infrastructure?
– What about Strategic Communications Analysis of results?
– How to deal with Strategic Communications Changes?
Political warfare Critical Criteria:
Discourse Political warfare governance and report on the economics of relationships managing Political warfare and constraints.
– what is the best design framework for Strategic Communications organization now that, in a post industrial-age if the top-down, command and control model is no longer relevant?
– Do we all define Strategic Communications in the same way?
– Is the scope of Strategic Communications defined?
Project management Critical Criteria:
Steer Project management adoptions and finalize the present value of growth of Project management.
– Troubleshooting – are problems related to what is actually changing (the change), to the management of tasks and resources to make the change happen (project management) or to issues relating to employee engagement, buy-in and resistance (Change Management)?
– When we say that the traditional project team is not self-organized, no matter how complex the project is, and what level of team we are discussing?
– What are the key considerations and decisions that must be made to ensure your project management office is appropriate for your organization?
– Does the software Quality Assurance function have a management reporting channel separate from the software development project management?
– Just what is a project management office, and how can it help you address the unique project management challenges in your organization?
– Are there process theory explanations for differentiating better from less successful ways to implement agile techniques?
– Are there metrics and standards that can be used for control of agile project progress during execution?
– Why should a client choose a project team which offers agile software development?
– What project management qualifications does the Project Manager have?
– Does implementation of project management require a culture change?
– Are there separate sub-systems that have to communicate?
– How will stakeholders and customers react to the change?
– Agile Project Management and PRINCE2 – one or the other, or both?
– Can scrum do the same for globally distributed teams?
– What is an economic aspect of Project Management?
– What project management associations are you a member of?
– What about when our context is not so simple?
– Agile Management an oxymoron?
– How do we deal with change?
Propaganda Critical Criteria:
Think carefully about Propaganda decisions and probe the present value of growth of Propaganda.
– To what extent does management recognize Strategic Communications as a tool to increase the results?
– How do we know that any Strategic Communications analysis is complete and comprehensive?
Public relations Critical Criteria:
Categorize Public relations engagements and explain and analyze the challenges of Public relations.
– What may be the consequences for the performance of an organization if all stakeholders are not consulted regarding Strategic Communications?
– If the single biggest influence in shaping consumers attitudes is community organizations, what are they and how can public relations help?
– Among the Strategic Communications product and service cost to be estimated, which is considered hardest to estimate?
– What are your public relations problems and opportunities based on the product/program and consumer lifecycles?
– What are the problems, opportunities and anticipated issues that public relations can address?
– What do public relations professionals need to do to become excellent leaders?
– How do we go about Comparing Strategic Communications approaches/solutions?
Reputation management Critical Criteria:
Examine Reputation management risks and frame using storytelling to create more compelling Reputation management projects.
– Do you have a plan in place for reputation management after an event?
– Are we Assessing Strategic Communications and Risk?
Strategy Critical Criteria:
Revitalize Strategy tasks and visualize why should people listen to you regarding Strategy.
– As a CSP undertakes to build out or take a fresh look at its service offerings, the CSP should clearly define its business strategy and related risk management philosophy. What market segments or industries does the CSP intend to serve?
– Describe the causes of return differences between portfolios managed in the strategy for different clients with similar guidelines and objectives. How much is attributable to individual portfolio Managers decisions?
– Administration What is in place to develop and maintain an appropriate IAM strategy, policies, procedures, and ongoing operations?
– How can a small cloud computing consultancy take advantage of the Federal Cloud Computing Strategy?
– Strategic fit: The first is: are all your projects consistent with your businesss strategy?
– Does our company have a Cybersecurity policy, strategy, or governing document?
– How do the elements of our service package support our competitive strategy?
– What is the best strategy going forward for data center disaster recovery?
– How is this related to the agencys vision, mission, values, and strategy?
– Can I explain our corporate Cybersecurity strategy to others?
– Which migration strategy should the organization use?
– Can our major competitors copy our strategy?
– Is there a metadata strategy?
Telecommunication Critical Criteria:
Mine Telecommunication engagements and raise human resource and employment practices for Telecommunication.
– Think about the people you identified for your Strategic Communications project and the project responsibilities you would assign to them. what kind of training do you think they would need to perform these responsibilities effectively?
– Are interdependent service providers (for example, fuel suppliers, telecommunications providers, meter data processors) included in risk assessments?
– For your Strategic Communications project, identify and describe the business environment. is there more than one layer to the business environment?
– What tools do you use once you have decided on a Strategic Communications strategy and more importantly how do you choose?
– What is the proper regulatory classification for voip services (telecommunications or value-added)?
– Voip – telecommunications or value added service?
This quick readiness checklist is a selected resource to help you move forward. Learn more about how to achieve comprehensive insights with the Strategic Communications Self Assessment:
Author: Gerard Blokdijk
CEO at The Art of Service | http://theartofservice.com
Gerard is the CEO at The Art of Service. He has been providing information technology insights, talks, tools and products to organizations in a wide range of industries for over 25 years. Gerard is a widely recognized and respected information expert. Gerard founded The Art of Service consulting business in 2000. Gerard has authored numerous published books to date.
To address the criteria in this checklist, these selected resources are provided for sources of further research and information:
Strategic Communications External links:
What is strategic communications? – IDEA
What is strategic communications? – IDEA
Penn State Office of Strategic Communications
Strategic communication External links:
Office of Strategic Communication
Strategic Communication | CSUSB
What is strategic communications? – IDEA
Brand management External links:
BlueSky ETO – Brand Management Software Customized …
Our Brand Management Solution – MarketNow – …
BMP – Brand Management Professionals
Business process External links:
Business Process Manager Job Description and Salary
Canon Business Process Services
[PDF]Business Process Guide Position Management : …
Business unit External links:
Title Business Unit Director Jobs, Employment | Indeed.com
Sign In · Quadramed Business Unit Portal
Graco Products by Business Unit
Concept External links:
Concept (@ConceptOfficial) | Twitter
Title Concepts» Contact: Title Concepts | Shannon Blatt
Research Concept Paper – Statistics Solutions
Data management External links:
Meter Data Management System (MDMS)
What is Data Management: Definition | Informatica US
UDSH Historical Data Management System – Utah
Global network External links:
The Global Network of Estes Forwarding Worldwide
Government External links:
Government Entities | Internal Revenue Service
Impression management External links:
Impression Management Essay – 1819 Words | Bartleby
Impression Management Flashcards | Quizlet
Logistics External links:
United Vision Logistics – Official Site
Media intelligence External links:
FIBEP World Media Intelligence Congress
Media Analysis & Media Data: Media Intelligence Center | …
Infegy: Social Media Intelligence and Text Analysis Solutions
Media manipulation External links:
Media Manipulation and Disinformation Online | Data & …
Military External links:
Michigan Department of Military and Veterans Affairs – …
Military unit External links:
Military unit | armed forces | Britannica.com
military unit | armed forces | Britannica.com
Military Unit Finder
Project management External links:
LearnSmart IT & Project Management Online Training …
Propaganda External links:
Spain’s propaganda war – CNN Video
Latest al Qaeda propaganda highlights bin Laden’s son – CNN
Public relations External links:
Public Relations Job Titles and Descriptions – The Balance
Most Popular “Public Relations” Titles – IMDb
Jobs Board – Public Relations Institute of Australia
Reputation management External links:
BirdEye – Online Reputation Management
Binary Fountain | Patient Experience and Reputation Management
eMerit – Online Reputation Management for Doctors
Telecommunication External links:
TKS | English telecommunications.
CHR Solutions – Telecommunications Engineering, …